Submitting sites to niche web directories is key to any link building campaign.

Niche Directories offer all the benefits of general directories and they too tend to be low cost, however because they are sector specific the directories are very relevant to your own website. They should also form the backbone of your link building programme.

Links from relevant resources are of greater quality than general links and where general directories provide the quantity, niche directories enhance the quality which will in turn boost your rankings in the search engine results.

As the directories are optimised for specific sectors, they themselves are likely to have a prominent position in the search engines for their targetted keywords. The traffic they generate from your site is also relevant as the customer is already searching within the niche.

Niche directories have much more specific categorisation, stepping down to levels that general directories do not, again making them more prominent in the search engines for targetted, long tail keywords.