Link Popularity is the measure of both the quality and quantity of inbound links into a website.

Search engines build a variety of on-site and off-site factors into their algorithms to determine its ranking in the natural search results i.e. those results that are free rather than sponsored.

Link popularity focuses on the off-site factors that determine whether the website is a valuable resource to those searching the internet. Specifically, link popularity measures the quality and quantity of inbound links to a website, which in effect count as a vote for the site.

Link popularity has gained increasing relevance and importance in search engine optimisation and improving a websites ranking. This is because a site owner can directly influence the content of their site making it sound like it is the best, most authoritative resource in its field. However, generating links to a site is much more difficult. Who will link to a site that is poor quality, badly written or full of content designed to fool the search engines? For this reason link popularity is much harder to manipulate and is seen as an independent opinion of a sites relevance and worth.

When increasing a websites link popularity generate links from a variety of quality resources that are well promoted, marketed and optimised. Look to obtain links from web directories, blogs (posts and comments), article directories, forums, social networking sites and sector specific resources as a minimum.

At Indexed Results we have chosen to specialise in the web directory sector and offer low cost (and free) link building opportunities. We believe submitting to web directories to be central to any link building campaign and are key for improving link popularity.