Link Building is the practice of increasing the number of links to a website to improve its link popularity and rankings in the search engine results.

Increasing the number of links to your website (link building) is essential to improving the sites positioning in the natural search engine results. In turn this increases the number of visitors to your site and hence the revenue it generates. Link building is central to any search engine optimisation strategy as over time it is the most cost effective way of generating web traffic and visitors.

The links to your site count as a vote for your site in the search engine algorithms and help determine where the site ranks for a particular keyword. Not all links are equal as some will be from more relevant sources, while some will be from high ranking sites who themselves have a good online reputation and are regarded as an authority site. Links from these websites really help boost a sites link popularity, but of course they are often the most difficult to obtain.

It is best that inbound links come from a variety of sources and be as relevant and possible. When link building consider the following resources - web directories, article directories, blogs (posts and comments), forums, press release sites, social networks, and bookmarking sites amongst others. If possible also obtain links from local news and business sites, trade publications and other businesses specific to your sector. Fellow businesses maybe willing to participate in a reciprocal linking arrangement.

At Indexed Results we have chosen to specialise in providing web directories as a link building resource. Our network includes a suite of free and paid for business directories that allow website owners and internet marketers to submit there websites for review and listing. These link building directories offer a very low cost option to increase the number of relevant, quality inbound links to your website.